A billboard that is saving the planet

Most billboards are eye-sores, but Coca-Cola and the World Wildlife Fund for Nature (the local name for the WWF) in the Philippines, came up with one that would make Mother Earth smile.

Coca-Cola Philippines and the World Wide Fund for Nature (WWF-Philippines) unveiled last 23 June the very first plant billboard in the country – an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference for the environment.

The sixty-by-sixty foot billboard in Makati is made out primarily out of plants. 3,600 Fukien tea plants potted in old Coca-Cola bottles.

According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says.

The rest of the materials are made out of recycled materials too.

For more information about Coca-Cola Philippines and WWF, please visit their websites at www.livepositively.com.ph and www.wwf.org.ph.