Twentieth Century Fox has teamed up with Shazam®, the world’s leading mobile discovery company, to bring you exclusive content for ALVIN AND THE CHIPMUNKS: CHIPWRECKED through Shazam for TV before the film hits theaters next week.
Using the Shazam smartphone app, you can access exclusive features including a free download of the film’s hit single, “Vacation,” performed by Alvin and the Chipmunks, an extended trailer, additional clips from the movie and more! The app also makes it easy for you to purchase tickets to the film!
“We are excited to announce the launch of the first Shazam-enabled movie promotion working with Twentieth Century Fox and Alvin and the Chipmunks: Chipwrecked,” said David Jones, Shazam’s Executive Vice President, Marketing. “With Shazam for TV now being used for movie commercials on TV, fans have a fun, fast new way to learn and get more about movies they are interested in, see extended trailers and download content, such as songs, from the movie. Plus, it’s an easy way to buy movie tickets.”
“It’s incredibly exciting to be the first studio to incorporate an interactive mobile strategy using the Shazam App to promote Alvin and the Chipmunks: Chipwrecked,” said Ira Rubenstein, EVP Domestic Theater Marketing, Twentieth Century Fox. “Shazam gives us the opportunity to promote the movie through traditional marketing channels, as well as engage fans on mobile devices.”
The campaign runs today through end of December and the movie opens on December 16th.
For people who don’t yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.