game-on

Super Bowl Ads will be the best part of the game this year for sure

My husband has to work during the Super Bowl and neither of the teams we like are in the big game so really all it has going for it are the commercials and of course whatever snacks I decide to make for me and the kids.

One of the talked about ads this year will not be airing and it is for SodaStream. Sadly, Pepsi said they simply won’t allow the competition. Coke on the other hand didn’t really care one way or the other, probably because their commercials are usually awesome anyway.

A commercial which will be airing is one by the America’s Wetland Foundation and it has a super cool story.

The America’s WETLAND Foundation (AWF) will launch its new ‘GAME ON!’ campaign to save coastal Louisiana with an advertisement titled ‘Eagle,’ during Super Bowl XLVIII, expected to be one of the most-watched television events of the year.

game-on-ad“Seventy-four percent of people in this state consider saving the coast to be the most important issue of our lifetime,” said AWF Chair R. King Milling, referencing a statewide poll released last week by the Foundation “The public knows we’re out of time. But we have a plan in place, and if we come together now, we have a chance to accomplish something truly extraordinary.”

AWF’s ad will feature young Louisiana football players as part of a call for teamwork to save the coast for future generations. Louisiana loses the equivalent of a football field of land every 50 minutes, a fact first popularized by AWF when it created a virtual ‘flooding’ of LSU’s Tiger Stadium ten years ago to raise awareness of coastal land loss. Since then, the football field metaphor has helped to generate billions of media impressions throughout the country and around the world.

AWF’s poll found that 97 percent of voters believe it will take a team effort of government, industry, education and non-profit organizations to the restore the coast, agreeing that a unified effort is the best hope for coastal restoration and protection, not assigning blame for what has been lost.

“It’s time for us all to get our game on and that’s the message we’re taking to the public on Super Bowl Sunday,” said AWF Senior Advisor Sidney Coffee. “Think of everything that is rooted in the coastal landscape that is disappearing so rapidly – the unique cultures and communities, vital national economic assets, and a truly critical ecosystem of global significance. With so much at stake, we hope this is one of those Super Bowl ads people remember.”

AWF’s new GAME ON! ‘Eagle’ ad will run both before and during Super Bowl coverage on Fox affiliates and Cox Media throughout southern Louisiana. The ad was produced by Compose Digital Design and Marmillion / Gray Media, both based in Baton Rouge.

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