Tag Archives: Amazing Spider-Man

Kellogg’s cash in on new Spider-Man 2 with game app

spider-man2Celebrating the upcoming The Amazing Spider-Man 2 movie, Kellogg Company is releasing a new Web-Slinging game App that provides superhero fans with an exclusive, interactive gaming experience and a way to become Spider-Man, themselves! If that’s not enough, consumers can enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York City.

“Spider-Man fans are gearing up for the film and we’re casting a web of fun that everyone can enjoy,” says Melissa Pawlowicz, senior director of Integrated Promotions at Kellogg Company.

After downloading Kellogg’s Spider-Man 2 game App, players can unlock game scenes on their phone by snapping a picture of the phone icon on specially marked Kellogg’s packages.  Each Kellogg’s brand unlocks one of three different gaming scenes. Kellogg’s snack products, for example, show a battle between Spider-Man and the villain Electro in Times Square. Cereals and Pop-Tarts® will unlock a cityscape scene, and Pringles® products reveal a battle at Oscorp Industries. Once all three scenes have been unlocked, a Spider-Man photo overlay will appear and consumers can take photos in the Spider-Man suit.

In addition to the new game app, consumers can earn prizes when collecting Kellogg’s Family Rewards (KFR) codes from specially marked packages of Pop-Tarts® and Kellogg’s cereals such as Krave®, Frosted Mini-Wheats®, Frosted Flakes®, Apple Jacks® and Froot Loops®. Consumers can redeem three codes for concession cash or six codes for free movie tickets valued at $12 each. Plus, each time consumers enter a code, they will earn points toward other KFR rewards.

The accompanying sweepstakes offers superhero fans more than 1,000 prizes, including a grand prize trip for two to New York City. To enter, consumers can collect and redeem KFR codes from an array of specially marked Kellogg’s snack products, including Cheez-It®, Keebler® and Rice Krispies Treats®. Additional prizes include 10 Sony LED HDTVs, 100 Sony Xperia® Tablets and 100 Activision® The Amazing Spider-Man 2 Video Game. One thousand movie fans also will win free Movie Tickets.

For more information about The Amazing Spider-Man 2 Web-Slinging game App, a list of specially marked products included in the Kellogg promotions, and official rules, visit www.Kelloggs.com/spiderman.


The Amazing Spider-Man FX

Braeden went with his father and future step-mom to see the Spiderman reboot, or The Amazing Spider-man in 3D on the 4th of July.

All three of them said the movie was pretty good, better than the 3rd installment of the last Spiderman series of movies, but also much different seeing as how it is based off a completely different line of comic stories.

Last night Braeden was falling asleep after a long, hot evening outside playing with friends and then sitting down to watch fireworks at UD and he started talking about when Spiderman was fighting the lizard guy. He asked what else they use in the movies aside for ketchup to look like blood. He insisted the blood across Spiderman’s chest when the lizard guy clawed him could not have been ketchup. It became obvious as he peered down at me from his loft bunk bed that he was actually concerned. So first I said that in the old black and white movies they used chocolate syrup as blood because no one could tell if it was red or not and it was a good consistency to look like blood in the movie on screen. He listened and I continued to say when movies started appearing in color sometimes they used ketchup and sometimes they used red dyed corn syrup (1 part water with 3 parts corn syrup) to look like blood. I said, again, it depended on what the movie people wanted it to look like did they want it dark and thick or whatever. Either way no blood, just food products.

So then he said, but Mommy it was darker and raised up, like when you get cut and then you get a scab.

Oh boy.

So I said, I promise you the guy playing Spiderman was not hurt. My guess if they used makeup and kits like you might find in a store at Halloween. I assured him I would show him the exact kits and makeups when it gets closer to Halloween. I also said in action movies there are plenty of times they add those extra effects after the scene is shot and they use the computer. So he started to understand better because he recognized what I was saying was absolutely possible. He laid down more soundly then and I saw him fall asleep breathing easier.

Having not seen the movie myself I have only this conversation with my 8-year-old son to deduct that the movie must have had some pretty realistic violent scenes. I surmise watching it in 3D only made this more real for him.

And so for those of you wondering how fake blood is made, outside of computer generated, here is a cool link at Wikihow.com which can help.

Thirteen Ways to Make Fake Blood >>

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