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Kellogg’s cash in on new Spider-Man 2 with game app

spider-man2Celebrating the upcoming The Amazing Spider-Man 2 movie, Kellogg Company is releasing a new Web-Slinging game App that provides superhero fans with an exclusive, interactive gaming experience and a way to become Spider-Man, themselves! If that’s not enough, consumers can enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York City.

“Spider-Man fans are gearing up for the film and we’re casting a web of fun that everyone can enjoy,” says Melissa Pawlowicz, senior director of Integrated Promotions at Kellogg Company.

After downloading Kellogg’s Spider-Man 2 game App, players can unlock game scenes on their phone by snapping a picture of the phone icon on specially marked Kellogg’s packages.  Each Kellogg’s brand unlocks one of three different gaming scenes. Kellogg’s snack products, for example, show a battle between Spider-Man and the villain Electro in Times Square. Cereals and Pop-Tarts® will unlock a cityscape scene, and Pringles® products reveal a battle at Oscorp Industries. Once all three scenes have been unlocked, a Spider-Man photo overlay will appear and consumers can take photos in the Spider-Man suit.

In addition to the new game app, consumers can earn prizes when collecting Kellogg’s Family Rewards (KFR) codes from specially marked packages of Pop-Tarts® and Kellogg’s cereals such as Krave®, Frosted Mini-Wheats®, Frosted Flakes®, Apple Jacks® and Froot Loops®. Consumers can redeem three codes for concession cash or six codes for free movie tickets valued at $12 each. Plus, each time consumers enter a code, they will earn points toward other KFR rewards.

The accompanying sweepstakes offers superhero fans more than 1,000 prizes, including a grand prize trip for two to New York City. To enter, consumers can collect and redeem KFR codes from an array of specially marked Kellogg’s snack products, including Cheez-It®, Keebler® and Rice Krispies Treats®. Additional prizes include 10 Sony LED HDTVs, 100 Sony Xperia® Tablets and 100 Activision® The Amazing Spider-Man 2 Video Game. One thousand movie fans also will win free Movie Tickets.

For more information about The Amazing Spider-Man 2 Web-Slinging game App, a list of specially marked products included in the Kellogg promotions, and official rules, visit www.Kelloggs.com/spiderman.