Tag Archives: pepsi

Super Bowl Ads will be the best part of the game this year for sure

My husband has to work during the Super Bowl and neither of the teams we like are in the big game so really all it has going for it are the commercials and of course whatever snacks I decide to make for me and the kids.

One of the talked about ads this year will not be airing and it is for SodaStream. Sadly, Pepsi said they simply won’t allow the competition. Coke on the other hand didn’t really care one way or the other, probably because their commercials are usually awesome anyway.

A commercial which will be airing is one by the America’s Wetland Foundation and it has a super cool story.

The America’s WETLAND Foundation (AWF) will launch its new ‘GAME ON!’ campaign to save coastal Louisiana with an advertisement titled ‘Eagle,’ during Super Bowl XLVIII, expected to be one of the most-watched television events of the year.

game-on-ad“Seventy-four percent of people in this state consider saving the coast to be the most important issue of our lifetime,” said AWF Chair R. King Milling, referencing a statewide poll released last week by the Foundation “The public knows we’re out of time. But we have a plan in place, and if we come together now, we have a chance to accomplish something truly extraordinary.”

AWF’s ad will feature young Louisiana football players as part of a call for teamwork to save the coast for future generations. Louisiana loses the equivalent of a football field of land every 50 minutes, a fact first popularized by AWF when it created a virtual ‘flooding’ of LSU’s Tiger Stadium ten years ago to raise awareness of coastal land loss. Since then, the football field metaphor has helped to generate billions of media impressions throughout the country and around the world.

AWF’s poll found that 97 percent of voters believe it will take a team effort of government, industry, education and non-profit organizations to the restore the coast, agreeing that a unified effort is the best hope for coastal restoration and protection, not assigning blame for what has been lost.

“It’s time for us all to get our game on and that’s the message we’re taking to the public on Super Bowl Sunday,” said AWF Senior Advisor Sidney Coffee. “Think of everything that is rooted in the coastal landscape that is disappearing so rapidly – the unique cultures and communities, vital national economic assets, and a truly critical ecosystem of global significance. With so much at stake, we hope this is one of those Super Bowl ads people remember.”

AWF’s new GAME ON! ‘Eagle’ ad will run both before and during Super Bowl coverage on Fox affiliates and Cox Media throughout southern Louisiana. The ad was produced by Compose Digital Design and Marmillion / Gray Media, both based in Baton Rouge.

Hmm, Beyonce is Pepsi’s new brand ambassador…$50 million deal

So, Rihanna promotes Vita Coco Coconut Water and Beyonce opts for something a little less vita and a whole lot more sugar. Going back to her Pepsi roots circa 2003 I suppose.

Pepsi and Beyonce are inviting fans to help make this year’s Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever. Beginning on Saturday, December 29th, fans are encouraged to submit photos of specific “poses” in hopes of being selected for a chance of a lifetime – to appear in an on-air introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show.

Pepsi and Beyonce invite fans to help kick-off the Pepsi Super Bowl XLVII Halftime Show. Fans are encouraged to submit photos for a chance to appear in an on-air introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. Pepsi's partnership with the NFL and Beyonce is an extension of the brand's "Live For Now" campaign. (PRNewsFoto/PepsiCo)
Pepsi and Beyonce invite fans to help kick-off the Pepsi Super Bowl XLVII Halftime Show. Fans are encouraged to submit photos for a chance to appear in an on-air introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show. Pepsi’s partnership with the NFL and Beyonce is an extension of the brand’s “Live For Now” campaign. (PRNewsFoto/PepsiCo)

Beginning Saturday, December 29, Pepsi will take over Times Square with digital billboards calling fans to submit their photos. Fans who visit www.pepsi.com/halftime will be given a series of poses to photograph, including head bopping, feet tapping, and yes, even hips shaking. Hundreds of photos uploaded at www.Pepsi.com/halftime with the hashtag #PepsiHalftime will be used to introduce the Pepsi Super Bowl XLVII Halftime Show and to welcome Beyonce to the world’s biggest stage. The show will air on CBS on February 3, 2013.

In addition, people who submit their photos by January 11 th will be entered into a drawing for a chance to be one of 50 lucky fans selected for an unforgettable on-field experience during Beyonce’s Pepsi Super Bowl XLVII Halftime Show performance seen by millions of viewers at home. These fans will be able to bring a friend to New Orleans, participate in dress rehearsals during the week leading up to the show, and be a part of the Halftime Show’s on-field dance team on Super Bowl Sunday.

“Pepsi is bringing to life its ‘Live for Now’ mindset which places fans at the center of this experience,” said Angelique Krembs, vice president of marketing, Pepsi. “Pepsi is looking for new ways to involve fans in the Halftime Show experience, and ‘live’ it like never before. And this is just the beginning. Only Pepsi could offer these amazing experiences, and we are proud to be able to work with our partners at the NFL, CBS and with Beyonce in this unique and creative manner.”

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Beads of Courage

Through the Beads of Courage Program, children coping with life threatening conditions receive colorful beads – each which symbolize the many treatments and procedures they overcome. Their Beads of Courage collection serves as a tangible, visible symbol of their accomplishments during a challenging treatment journey. Funding provided by Pepsi will help Beads of Courage to provide their Program in 10 children’s hospitals as a source of psychosocial support. The Beads of Courage Program strengthens resilience and quality of life for children coping with cancer and other serious illness.

These beads and this program are utilized at the Aflac Cancer Center, and are instrumental in helping the children being treated there to bravely continue on with their treatments. When I visited Children’s Healthcare of Atlanta, the beads worn were one of the most visually memorable things I saw. They impressed upon me the gravity of the situation these kids are in. The pride the patients had when “showing off” their necklaces helped me to understand the Good and the Morale that this program provides.

Beads of Courage helps children RECORD, TELL and OWN their stories of courage during treatment for cancer and other serious illness. Through the Program children receive different colored beads each which symbolize their unique and challenging treatment journey.

Bring on the Footvolley

Hockey is ending, baseball is boring (quite frankly) and football is still not in gear even if it’s all you hear about with the draft. So until we get some real action to watch there’s a sort of lull in sports land.

In the meantime why not get in on some Footvolley action?

According to Wikipedia, footvolley is a sport similar to beach volleyball in which the feet and other body parts are used instead of the hands and arms.

If you’re interested in some interactive fun online with Footvolley than you can thank Pepsi for bringing it to you; Pepsi Football.

The game includes International football stars Cesc Fábregas, Thierry Henry, Kaká, Frank Lampard, Lionel Messi and Fernando Torres as characters in the game. The computer animated players are equipped with all the skills of the real players; including special moves and victory dances.

The current version requires the Unity Plug In to play. An IPhone version of the game is currently in the works.

This is a sponsored post.