Tag Archives: sony

Kellogg’s cash in on new Spider-Man 2 with game app

spider-man2Celebrating the upcoming The Amazing Spider-Man 2 movie, Kellogg Company is releasing a new Web-Slinging game App that provides superhero fans with an exclusive, interactive gaming experience and a way to become Spider-Man, themselves! If that’s not enough, consumers can enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York City.

“Spider-Man fans are gearing up for the film and we’re casting a web of fun that everyone can enjoy,” says Melissa Pawlowicz, senior director of Integrated Promotions at Kellogg Company.

After downloading Kellogg’s Spider-Man 2 game App, players can unlock game scenes on their phone by snapping a picture of the phone icon on specially marked Kellogg’s packages.  Each Kellogg’s brand unlocks one of three different gaming scenes. Kellogg’s snack products, for example, show a battle between Spider-Man and the villain Electro in Times Square. Cereals and Pop-Tarts® will unlock a cityscape scene, and Pringles® products reveal a battle at Oscorp Industries. Once all three scenes have been unlocked, a Spider-Man photo overlay will appear and consumers can take photos in the Spider-Man suit.

In addition to the new game app, consumers can earn prizes when collecting Kellogg’s Family Rewards (KFR) codes from specially marked packages of Pop-Tarts® and Kellogg’s cereals such as Krave®, Frosted Mini-Wheats®, Frosted Flakes®, Apple Jacks® and Froot Loops®. Consumers can redeem three codes for concession cash or six codes for free movie tickets valued at $12 each. Plus, each time consumers enter a code, they will earn points toward other KFR rewards.

The accompanying sweepstakes offers superhero fans more than 1,000 prizes, including a grand prize trip for two to New York City. To enter, consumers can collect and redeem KFR codes from an array of specially marked Kellogg’s snack products, including Cheez-It®, Keebler® and Rice Krispies Treats®. Additional prizes include 10 Sony LED HDTVs, 100 Sony Xperia® Tablets and 100 Activision® The Amazing Spider-Man 2 Video Game. One thousand movie fans also will win free Movie Tickets.

For more information about The Amazing Spider-Man 2 Web-Slinging game App, a list of specially marked products included in the Kellogg promotions, and official rules, visit www.Kelloggs.com/spiderman.


New London Sony warehouse fire

As most of you will have heard by now, a Sony distribution warehouse in North London has been burnt down to the ground. This warehouse served as the primary distribution center for PIAS, which is the largest distributor of independent labels across the UK and Ireland. Over 150 independent record labels have been affected, and all of the stock contained within this warehouse has been destroyed. Thankfully, no injuries have been reported. But, many of these labels are in real danger of going out of business as a result of this catastrophy. Music lovers, they need your help.

How can you help?

You can help them survive the disaster by going online and buying a digital download  from any of the labels which were affected by the fire. Many of our beloved bands are signed onto labels who have been impacted by the destruction. They include:

Beach House (Sub pop)
Elvis Perkins (XL)
New Pornographers (Matador)
King Creosote (Fence, Domino)
Laura Veirs (Bella Union)
My Brightest Diamond (Asthmatic Kitty)
The National (4AD)
The Tallest Man On Earth (Dead Oceans)
Wolf Parade (Sub pop)

These labels are all facing massive financial loss and so they need your support now, more than ever.

Ribbit winners, PS2 price drop, new Intel chips, next iPhone news

Intel updated its processor list with new Core 2 chips for Macbook Air-class laptops and a crush of Xeon processors for workstations and servers.

The number of new processor models is 20 in all.

Intel has introduced new power-sipping low-voltage (LV) and ultra-low-voltage (ULV) processor models for laptops such as the Apple MacBook Air and Dell Adamo.

The new LV and ULV processor models include the 17-watt SL9600 (2.13GHz, $316) and 10-watt SU9600 (1.6GHz, $289). More power-hungry Intel mainstream mobile processors are typically rated at 25 watts or 35 watts.


Two start-up companies are using new technology to resurrect old but crude strategies to combat hypertension, believing that they can achieve significant improvement in health without the side effects. The Wall Street Journal reports that the companies offered data at the annual scientific meeting of the American College of Cardiology that indicated they were on to something big.

One of those companies, Ardian, developed an electrode that emits radio-frequency energy into the renal artery wall to kill nerves that play a role in hypertension, according to the Journal. And data from a 50-patient study indicated a significant improvement in average blood pressure rates. Minneapolis-based CVRx, meanwhile, created a device that is implanted and then emits electronic impulses that signal very high blood pressure, tricking the body to protect itself with all its natural abilities.

Both developers are now planning to mount larger studies to test the technologies.


Looking to scoop up a PlayStation 2? Starting tomorrow, April 1, Sony will cut the price of its gaming console to $100, down 25 percent from its current price of $130. Today’s announcement is the third price cut for the PS2 since Sony’s first discount in 2002.

Rumors had swirled in recent days that Sony was set to make a major PlayStation 3 announcement today. But that does not seem to be the truth and news updates are stating they have no ideas on lowering the PS3 price in the near future.


Ribbit, the VOIP platform that was bought by British Telecom last year, announced the winners of its $100,000 KillerApps challenge today. The contest was obviously meant to stimulate interest in Ribbit’s APIs among developers, and judging from the line-up of winning applications, a lot of developers came up with highly creative ways of using Ribbit’s platform in their apps.

Here are the winners of the five categories in Ribbit’s KillerApps challenge:

Media, Advertising, Entertainment: Lucid Viewer

ribbit_lucid_small.pngLucitd Viewer is an authoring tool that allows developers to create interesting, immersive experiences. This demo here, for example, shows a 3D, Google StreetView-like view of a street in Rome, with the ability to call up stores directly from the Flash interface through Ribbit’s service. Lucid Viewer also won the Grand Price in Ribbit’s KillerApps contest.

Business: Sugared Frog

Similar to Ribbit’s own integration with Salesforce, Sugared Frog integrates Ribbit with SugarCRM. With the help of Sugared Frog, users of SugarCRM’s open source solution can use Sugared Frog to organize their voicemail, and dictate notes and memos right from their mobile phones.

Social Networking and Communication: Save A Life

Save a Life is an interesting Adobe AIR application that allows you to quickly reach a group of friends or community members by phone. Currently, the application focuses on blood donations (you can download the application here), though the program could be used for other donation campaigns or emergency services as well.

Breakthrough: CYHAA

CYHAA won Ribbit’s free-form ‘breakthrough’ category. CYHAA, which stands for Control Your Home, Anytime, Anywhere allows users to control their smart home devices with their voice right from their phones.


Dell today introduced five new blade, rack and tower PowerEdge servers based on the new Intel Xeon 5500 Series processors. Dell designed its 11th generation of servers with input from IT professionals worldwide to help companies do more with less by simplifying data center operations, improving performance and energy efficiency, and lowering total cost of ownership.

The new Dell PowerEdge servers are available today starting at $1,599.


Apple is expected to begin production on a low-end 3G iPhone and a high-end version with 32GB of NAND flash memory beginning this spring, according to a research report released Tuesday by an analyst for Lazard Capital Markets.

Production is anticipated to begin in April, ramp up in May and the new phones could be announced in June, Daniel Amir, a Lazard Capital Markets analyst, said in his report.

What’s true, what’s not?

Sony Pictures Entertainment has acquired “The B Team,” a spec pitch package for an Adam McKay-directed action comedy that will team Will Ferrell and Mark Wahlberg as cops, with Chris Henchy and McKay writing the script.

Pic will be a co-production between Gary Sanchez Productions and Mosaic. Sony has not set a release date on the film, but it is expected to go into production as quickly as the filmmakers can get it ready.


I’m hearing reports that Jessica Simpson has fired her band, called off her tour and is taking a year off from the music business. I don’t have any clear confirmations yet, but I would think this means things are perhaps getting more serious with Tony Romo, perhaps wedding serious.


Nicole Kidman has sparked pregnancy rumors after she wore a black loose-fitted dress to the premiere of Australia in Tokyo. She had her hands resting on her tummy. Kidman already has a 7 month old daughter Sunday Rose.

The rumors began at the Oscars but I really can’t see her and Keith Urban having another kid this early. I mean he is preparing to tour and she’s been crazy busy with her upcoming roles. For a bump to be showing now it would mean she’s a couple months along, I just don’t think this one is true.


Lisa Rinna likes being naked and thinks she’s pretty hot.

“While I’m definitely a product of this mindset, I don’t get all the fuss our society has over people’s weight,” actress Lisa Rinna told PEOPLE Tuesday night during Kate Somerville’s skin care launch at the Four Seasons Resort in Palm Beach. “I am more comfortable being nude than hosting an event like this.”

The actress believes she looks better now than she did at 34 when she posed for Playboy while pregnant. Well, she WAS pregnant than so I’m not sure she should compare notes.


Imagine Entertainment spokesperson, Michael Rosenberg, has confirmed to RadarOnline.com that Michael Cera is officially joining the cast of “Arrested Development” for the big screen version of the cult TV series.

The “Superbad” star is joining other series regulars Jason Bateman, Portia de Rossi, Jeffrey Tambor, Jessica Walter, Will Arnett, Tony Hale and David Cross, who are all reprising their roles for the film.

And series creator, Michael Hurwitz, is expected to write and direct the comedy.

5630 XpressMusic and more proof that Google is taking over the world

Nokia today launched the 5630 XpressMusic. The new mid-range phone in the company’s media-focused lineup centers around a rare voice recognition system that will play artists, songs and other music content just through speaking its name.

The 5630’s music emphasis comes through dedicated side controls, a 3.5mm headphone jack, and a microSDHC slot that comes with a 4GB card as well as room for up to 16GB. Nokia expects the UK and certain other countries to get a Comes With Music version that offers a year’s worth of unlimited yet permanent music downloads for a higher price.

A 3.2-megapixel camera with flash, Wi-Fi and software N-Gage game support are also supplied with the handset.


In other new tech gadgets, Sony Ericsson has launched a pair of handsets that both have features often left out of non-Japanese cellphones. The Cyber-shot S001 has the 8-megapixel camera still rare for the company but centers on an extremely sharp, 854×480 OLED display with enough color saturation to help previewing photos or watching 1Seg digital TV. The camera itself also has features closer to dedicated cameras with shooting up to the equivalent of ISO 1,600, image stabilization and detection of both faces and smiles.


Joining Google’s Android, Calendar, Docs, Mail, Maps, Reader and a few dozen other products today is a new application, PowerMeter. It’s not launched yet, but when it is, it will help you keep track of your home power usage by tapping into information sent from your devices to your electrical meter, and from there on to the “smart grid”.

What Google is showing of PowerMeter looks a bit like a line graph, with the X-axis representing time and the Y-axis showing both the amount of power used and which device used it. The theory is that if people can see how they’re wasting electricity, they’ll change their behavior. As its motto for PowerMeter, Google is using a Lord Kelvin quote: “If you cannot measure it, you cannot improve it.”