A very good friend of mine graduated from the Savannah College of Art and Design so when I saw an innovative new art wall was created for the school I was interested in learning more. Since I also have a thing for Sharpie markers which are being used in this plan it further piqued my design geek’s interest.
At the University of Delaware we’re thinking about revamping one of the “commons” areas on campus to make the environment more social, comfortable and productive for our students. Looking at other campus we’re seeing a lot of rooms being painted with material that allows for people to draw on them.
Savannah College of Art and Design has partnered with Newell Rubbermaid to help the company permanently capture the essence of its brands and celebrate the company’s new Sharpie® brand headquarters and consumer marketing hub in Atlanta.
On Feb. 21, 10 SCAD students armed solely with Sharpie permanent markers — from original Fine Point to Neon and Metallics — directed and collaborated with Newell Rubbermaid marketers to turn student designs into wall murals. The spirit of the company’s consumer brands, including Sharpie, Paper Mate®, Calphalon®, Graco®, Goody®, Dymo® and Levolor®, will be captured in Sharpie ink on walls as large as 9 feet by 14 feet.
“Sharpie stands for self-expression, making it the perfect tool to permanently brand our new consumer marketing hub as we create a space to foster creativity and fresh thinking,” said Adam DeLange, director of brand activation for Sharpie at Newell Rubbermaid. “SCAD’s talent and curriculum are renowned for their creativity, and we’re excited about the ideas these students are bringing as they also get an interactive real-life experience to help prepare them for future careers.”
Visit their official blog or scad.edu.