Save tuna with Adrian Grenier and Oceana
The ad spotlights bluefin tuna, which may be our ocean’s fastest predators, but they are being fished to extinction because they can’t escape our appetites.
Bluefin tuna are the most valuable fish in the world, coveted for their fatty belly meat, used in sushi as toro or maguro. With a single bluefin tuna fetching more than $100,000 in a Tokyo auction, the incentives are overwhelming for fishermen to overfish the population beyond recovery.
This amazing fish that is as fast as 43 MPH and weighs up to 1,500 pounds is in danger of becoming extinct within 10 years.
And now the oil spill in the Gulf of Mexico – one of only two spawning sites for bluefin in the world – may push them even closer to the brink.
According to the International Commission for the Conservation of Atlantic Tunas, the number of mature western bluefin tuna has declined more than 80 percent since 1970, and scientists estimate that there may be fewer than 20,000 adults remaining in the population that spawns in the Gulf of Mexico.