Honda Civic, American Authors and a 360-degree REVOLT stage
What we did not know is that American Authors were opening for The Script. So for my 10-year-old, Braeden, that was a huge and wonderful surprise since they are currently his favorite band.
On June 11 Honda announced its lineup for the forthcoming 2014 Honda Civic Tour, comprised of three successive tours featuring different headliners for each leg. One of the Honda Civic Tours will feature American Authors, who helped launch the Honda Stage during the network’s flagship show, “REVOLT Live,” by performing, “Believer”: http://honda.us/AAuthorsREVOLT
REVOLT will host over 30 live performances on the Honda Stage, as well as conduct artist interviews, over the next 12 months. REVOLT will also cover major Honda Stage events including the 2014 Honda Civic Tour, Governors Ball, Music Midtown Festival, and Austin City Limits Music Festival. Further support for Honda will include REVOLT custom Honda Stage marketing and media to feature model launches including the all-new 2015 Honda Fit, the upcoming Honda HR-V subcompact SUV, and the Honda Civic, which will live across all screens.
“REVOLT is beyond excited to join Honda’s ground-breaking music initiative, building on their concert roots,” said Bob Gruters, EVP, Ad Sales and Integrated Marketing, REVOLT. “We are live every day hand-making our content and super-serving music fans through curation, introducing new artists and breaking music news with Honda.”
Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans where they are already searching for and consuming music. This new music platform brings together an unprecedented group of entertainment and technology leaders, including REVOLT, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.